You do not need to be a digital marketing geek to comprehend how fast the trend of mobile web surfing has distracted by the recent times. Some of the recent studies reveal online traffic which comes from mobile platform accounts clogs under 15% of the total visitors and it is booming. So, what does this mean for you? Well, it can be a wake-up call if have not done anything to concentrate on the mobile web browsers. Since, the number of mobile web users has risen so drastically, you need to have develop a mobile version of your website rrn your target audience to stop them connected, on the proceed!
What Should You Have?
For hooking in internet audience at large, you may have a different website for mobiles as well as to desktops, tablets and ipads. This will work fine provided you have adequate time and patience to update all the versions regularly. But developing a website developed for each single device and keeping them updated is a great ordeal and ideally, you should have one website, which runs off one CMS, readjusts itself in different screen sizes of varying devices. Herein, you can embrace two proven techniques – Responsive Web Design (RWD) and Adaptive Site design (AWD). Although there instantly similarities between the two techniques, yet they differ in varying ways.
What is Responsive Design?
Responsive Web Design can be a fad but a trend that existed for some time now now. To put it simply, responsive design comes from a web layout wherein the content, images as well as the other designing elements stay the same, but shrink immediately to adjust with the specific screen size. In responsive type, the content can be managed in one CMS and it is quick, easy and economical solution which can be implemented without hassle.
However, if your website has large files like high resolution images and videos, it will take too much time to load on a mobile device and this is where the Adaptive designing steps in the.
What is Adaptive Affordable web design?
Adaptive design is basically newer concept in the industry. Essentially, this technique adapts to what is displayed in the devices, depending upon the devices’ capabilities and its’ screen size. In this form of web lay-out, inspite of the idea that the content remains same, there are certain changes that appear in facets . elements, depending whether users are accessing the site from a desktop computer or through a mobile phone or tablet. In adaptive type, varying layouts are used, including few ‘Responsive’ elements which reduces the different number of templates. In extreme notions, adaptive layouts completely rephrase the content and adjust/remove excess images and video files.
Adaptive Design for internet is yet to gain in popularity in the industry, but the concept is genuinely seeking new heights, in times to come. The end-goal is to enrich the user-experience, to its best. However, there are certain cons of AWD practice.
Adaptive websites cost more compared to responsive designs
AWD can goof up an entire feel of checking out the if it isn’t backed up by proper planning.
Since AWD re-adjusts the elements of design and even reword content, it may in brand inconsistency and confuse your target audience once they see different interfaces on varying receptors.
So what’s The Bottomline?
While Responsive design can be an ideal solution which simplifies the information provided on a website by adjusting itself to varying screen sizes, the adaptive type is much more user-focused. In years to come, much more than 50% of broad users will use their mobile devices to surf the web and hence it’s best to blend adaptive web lay-out techniques with responsive elements to leverage the net visibility, engage whatever target visitors and leverage the conversion ratio.
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