Since 2010, Instagram has proved itself to be mirror growing social media platform around! Are less expensive a user base of around 300 million and is actually why set to rise further. So how come this seemingly simple app growing so quickly? Well all of it comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is. Instagram now has more sway over all its users who may hold been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all of the other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is a perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, possess shown that, like Facebook, it is commonly used daily, this creates a loyal and highly active member list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to advertise on social network sites. With high usage, there will be increased interest in advertising towards the app. However, competition get ripe and businesses could have to find creative solutions to out compete their rivals in the visual world of social press.
How can you use it for Marketing communications?
Of course, if you wish to use this to promote your company or maybe a product, your decide one must consider how. This can a visual platform therefore products are in general in order to market that services. But services aren’t impossible encourage on the app, finding exciting in order to bring someone’s your service will catch the eye of the Instagram individual.
Hashtags may also be used on buy instagram likes and also becoming in on trends or starting person is a sure method to engage an audience, in a similar solution to Twitter. However, one end up being careful to match the hashtag to the visual content you provide, so is not really as simple as other apps that use this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for a mobile data, hungry demographic. Only new and fresh content will attract eyes.
Finally, Instagram stories are a great method personally become liked by them your audience, lasting only 24 a lot. Stories should be did in the past keep buyers updated daily on your business and reveal behind the scenes content to result in user feel they are part with the company.
Instagram can be used distribute almost anything, with an artless mind alongside committed team, you produce quite the thrill around your brand!
The Future
With a young, educated audience utilizing the app on his or her mobiles daily, one may only predict sustained growth and loyalty from the users. Just about be increasing opportunity to use this app for business purposes as well as the advice from this writer is to get in while its spicy! It will only raise so get caught in the market before it gets more crowded.